SCROLL TO EXPLORE
Freedom Within the Frame
draws inspiration from the uniqueness
of jazz – where structure and improvisation
coexist in perfect balance.
In the same way, Ariel Halevi offers leaders
a blueprint for balancing two essential forces:
Internal alignment, collaboration,
and coordinated execution on one side;
and agility, adaptability,
and innovation on the other.
Every organization, like every human being, has its own DNA.
Yet beneath this individuality lies a shared anatomy – a set of universal features that shape how organizations function.
Understanding this anatomy is like having access to the instruction manual of a complex operating system. This is the Frame. The Frame enables leaders to see what makes their organization truly tick, empowering them to act with greater intention and foresight.
The result: healthier, more productive, and more resilient organisations.
Ariel Halevi is the Co-founder & CEO of Vayomar, a boutique global consulting firm that was established in early 2003.
With his expertise in the fields of strategic decision-making and effective interpersonal communications, Ariel supports CEOs and their executive leadership teams in their mission to meet ambitious business and operational goals, under states of unprecedented complexity and uncertainty.
This is Ariel’s second book, in which he shares the comprehensive management model which is based on his field experience with dozens of companies across the globe.
Having a sizeable diverse organization, we were looking for a professional facilitator… luckily, we found Ariel who turned to be highly professional and engaged when it comes to preparations, highly energetic on stage and very well educated on endless topics and theories which were extremely relevant to the workshop. Feedbacks from all over were very positive, and everyone was impressed by the guy with a fluent English, enthusiastic and vast knowledge. If I need a facilitator in the future, Ariel will be one of my best choices.
Tomer Feffer, CEO/UK IR and Head of Region Northeast-Central Europe, Bayer
The smartest, most inspiring, and creative management consultant I have ever partnered with. He will blow your mind with some crazy ideas and will hand hold you and your team through implementing any kind of change you can think of. Ariel is also a gifted key note speaker on many topics related to being a human in our times, leadership and change. Highly recommend working with Ariel!
Michal Goldsteinr, Chief People Officer, Ceragon Networks
One of the primary challenges encountered by a rapidly expanding company is the establishment of an effective culture and collaborative leadership. When seeking an expert to lead AlgoSec ALF: AlgoSec Leadership Forum, we turned to Ariel. Ariel facilitated the session with charisma, intelligence, and a keen business acumen, transforming it into a dynamic session with a directly applicable results on our daily operations. Ariel is a passionate and gifted keynote speaker, addressing topics concerning humanity in our modern era, leadership, and change. Highly recommended!
Rinat Cooper, Executive Vice President of Human Resources, Algosec
I had the pleasure of working with Ariel from Vayomar during our recent Sales Kickoff (SKO) at NoTraffic, and I couldn’t be more impressed. Ariel brought exceptional expertise, energy, and practical insights that truly elevated our sessions. His ability to break down complex concepts into actionable strategies made a real impact on our team, ensuring they left not just inspired but equipped with tools to drive success. If you’re looking for someone who can engage, challenge, and empower your team, Ariel is the person to call.
Tai Kreiser, Co-Founder and CEO, NoTraffic
One of the main challenges of a rapidly growing company is establishing an effective culture and collaborative leadership. I’ve had the outmost pleasure of working with Ariel on training, coaching and facilitating strategic discussions with our growing executive team. Ariel has a unique ability to distill highly complex organizational situations into simple principles and insights that are both profound and have practical day to day applications. Our team and I have benefited tremendously from working with Ariel. And it’s only the beginning.
Eran Eden, Co-Founder and CEO, MeMed
JFrog was looking for a partner to launch its first Leadership Academy Program. We were looking for an external expert that brings the unique combination of a professional, experienced coach with the right DNA to fit our culture. Vayomar, Ariel certainly delivered! Following a super impressive kickoff, he became part of the program and will work with our HR to build a better and stronger leadership at JFrog. When you invest in the right people, with the right people – you can’t go wrong!
Shlomi Ben Haim, Co-Founder and CEO, JFrog
Ariel and his team at Vayomar are super talented in engaging the audience and creating lightbulb moments which helps to embed the concepts that they teach. I have been particularly impressed with how quickly Ariel understands the problem statement and almost immediately can pull a great idea or suggestion from his arsenal that can be used to build a great development program. Highly recommend Ariel for Executive Coaching and support with organizational evolution projects.
Mairead Buckley, VP Human Resources, NICE CX
Ariel conceived and facilitated our 2019 Sales Kick-Off Meeting. Throughout the process – from concept to initiation, planning to execution – Ariel’s domain expertise, vast knowledge, enthusiasm and charisma were dominant and key to the events’ success and left a lasting impression. I personally enjoyed working with Ariel and learned a lot from him – I highly recommend him.
Gaby Waisman, CEO, Nova Measuring Instruments
Having a sizeable diverse organization, we were looking for a professional facilitator… luckily, we found Ariel who turned to be highly professional and engaged when it comes to preparations, highly energetic on stage and very well educated on endless topics and theories which were extremely relevant to the workshop. Feedbacks from all over were very positive, and everyone was impressed by the guy with a fluent English, enthusiastic and vast knowledge. If I need a facilitator in the future, Ariel will be one of my best choices.
Tomer Feffer, CEO/UK IR and Head of Region Northeast-Central Europe, Bayer
The smartest, most inspiring, and creative management consultant I have ever partnered with. He will blow your mind with some crazy ideas and will hand hold you and your team through implementing any kind of change you can think of. Ariel is also a gifted key note speaker on many topics related to being a human in our times, leadership and change. Highly recommend working with Ariel!
Michal Goldsteinr, Chief People Officer, Ceragon Networks
One of the primary challenges encountered by a rapidly expanding company is the establishment of an effective culture and collaborative leadership. When seeking an expert to lead AlgoSec ALF: AlgoSec Leadership Forum, we turned to Ariel. Ariel facilitated the session with charisma, intelligence, and a keen business acumen, transforming it into a dynamic session with a directly applicable results on our daily operations. Ariel is a passionate and gifted keynote speaker, addressing topics concerning humanity in our modern era, leadership, and change. Highly recommended!
Rinat Cooper, Executive Vice President of Human Resources, Algosec
I had the pleasure of working with Ariel from Vayomar during our recent Sales Kickoff (SKO) at NoTraffic, and I couldn’t be more impressed. Ariel brought exceptional expertise, energy, and practical insights that truly elevated our sessions. His ability to break down complex concepts into actionable strategies made a real impact on our team, ensuring they left not just inspired but equipped with tools to drive success. If you’re looking for someone who can engage, challenge, and empower your team, Ariel is the person to call.
Tai Kreiser, Co-Founder and CEO, NoTraffic
One of the main challenges of a rapidly growing company is establishing an effective culture and collaborative leadership. I’ve had the outmost pleasure of working with Ariel on training, coaching and facilitating strategic discussions with our growing executive team. Ariel has a unique ability to distill highly complex organizational situations into simple principles and insights that are both profound and have practical day to day applications. Our team and I have benefited tremendously from working with Ariel. And it’s only the beginning.
Eran Eden, Co-Founder and CEO, MeMed
JFrog was looking for a partner to launch its first Leadership Academy Program. We were looking for an external expert that brings the unique combination of a professional, experienced coach with the right DNA to fit our culture. Vayomar, Ariel certainly delivered! Following a super impressive kickoff, he became part of the program and will work with our HR to build a better and stronger leadership at JFrog. When you invest in the right people, with the right people – you can’t go wrong!
Shlomi Ben Haim, Co-Founder and CEO, JFrog
Ariel and his team at Vayomar are super talented in engaging the audience and creating lightbulb moments which helps to embed the concepts that they teach. I have been particularly impressed with how quickly Ariel understands the problem statement and almost immediately can pull a great idea or suggestion from his arsenal that can be used to build a great development program. Highly recommend Ariel for Executive Coaching and support with organizational evolution projects.
Mairead Buckley, VP Human Resources, NICE CX
Ariel conceived and facilitated our 2019 Sales Kick-Off Meeting. Throughout the process – from concept to initiation, planning to execution – Ariel’s domain expertise, vast knowledge, enthusiasm and charisma were dominant and key to the events’ success and left a lasting impression. I personally enjoyed working with Ariel and learned a lot from him – I highly recommend him.
Gaby Waisman, CEO, Nova Measuring Instruments
Although written with sitting CEOs in mind,
Freedom Within the Frame is a must-read
for anyone in a leadership role – or anyone aspiring to step into one:
C-Level Managers, VPs, Directors, XXBPs




















