{"id":1012,"date":"2020-08-14T19:24:49","date_gmt":"2020-08-14T19:24:49","guid":{"rendered":"https:\/\/vayomar.com\/?p=1012"},"modified":"2021-09-13T14:24:16","modified_gmt":"2021-09-13T14:24:16","slug":"sales-enablement-is-the-new-renewed-method-of-sale","status":"publish","type":"post","link":"https:\/\/vayomar.com\/sales-enablement-is-the-new-renewed-method-of-sale\/","title":{"rendered":"3 Rules for successful Sales Enablement in a Changing World"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1012\" class=\"elementor elementor-1012\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0fb36e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c0fb36e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58122a47\" data-id=\"58122a47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6da9f9a4 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6da9f9a4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d687e02\" data-id=\"2d687e02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34a9839 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"34a9839\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f32bc83\" data-id=\"f32bc83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192b706 elementor-widget elementor-widget-spacer\" data-id=\"192b706\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55deb538 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55deb538\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-190dfdf0\" data-id=\"190dfdf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b29ac4a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b29ac4a\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">3 Rules for successful Sales Enablement in a Changing World<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-218a5432 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"218a5432\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52059c8e\" data-id=\"52059c8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5966bd64 elementor-widget elementor-widget-image\" data-id=\"5966bd64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vayomar.com\/about\/#guyseemann\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/07\/1k-4.png\" class=\"attachment-large size-large wp-image-109\" alt=\"Guy Seemann\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/07\/1k-4.png 800w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/07\/1k-4-300x300.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/07\/1k-4-150x150.png 150w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/07\/1k-4-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-43592ae8\" data-id=\"43592ae8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ab62e9 elementor-widget elementor-widget-heading\" data-id=\"13ab62e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/vayomar.com\/about\/#guyseemann\" target=\"_blank\">Guy Seemann | <\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4ba23d elementor-widget elementor-widget-heading\" data-id=\"4f4ba23d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Senior Consultant<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1aecec7\" data-id=\"1aecec7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51549423 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51549423\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-34617a7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/vayomar.com\/2020\/08\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 14, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1bc7aa16\" data-id=\"1bc7aa16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-280d407f elementor-widget elementor-widget-heading\" data-id=\"280d407f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">|      6 minutes <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6c882f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c6c882f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a945c7d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a945c7d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b66fe1a\" data-id=\"1b66fe1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58705d07 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"58705d07\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hello<span style=\"font-weight: 400;\">, and welcome to our sales pitch. Prepare to be won over by compelling content, captivating language, and cool demeanor. But before we get started, let\u2019s take a moment to consider what comes to mind and how you feel when envisioning the sales process as a whole.<\/span><\/p><p><span style=\"font-weight: 400;\">Is it a nostalgic image of a sleek, charismatic man in a suit and tie with a glistening smile and a confident voice? Or is it something a bit less personal, perhaps a sea of cubicles, the muffled hum of a thousand salespeople, each with his or her own headset, a computer, a phone, and a list of people to cold call? Or are you imagining a corporate sales team walking into your boardroom, ready to pitch that million-dollar deal?<\/span><\/p><p><span style=\"font-weight: 400;\">If one of the above scenarios came to mind, you aren\u2019t alone. These are, in fact, the most commonly imagined sales-pitching environments. At the same time, limiting the sales environment to these scenarios, even if only in your mind, is wrong. The field of sales has evolved with time to reflect current individual decision-making practices. Here\u2019s what you need to know, culled from our 18 years of working with leading companies and governments around the world.<\/span><\/p><p><span style=\"font-weight: 400;\">Over the past 18 years, Vayomar has worked with leading companies around the world and several governments. Today, we want to share three main principles that apply to sales and decision-making. Three ways to reorient your mindset from old to new.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32835bcf elementor-widget elementor-widget-heading\" data-id=\"32835bcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our pitch - 3 rules to help you sell more in an ever-changing world<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0de53 elementor-widget elementor-widget-heading\" data-id=\"5b0de53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rule #1: Start selling with the bigger picture in mind\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d58c3 elementor-widget elementor-widget-text-editor\" data-id=\"a4d58c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once upon a time, promises were sold by door-to-door salespeople, who eventually morphed into thousands of agents sitting on a sales floor with telephones in hand. Their mission and measure of success started and ended with the closing of each individual sale.\u00a0 All they needed to do was knock on a door or make a phone call, get the customer to hand over their credit card details, and boom \u2013 success. Investments were recovered and profit lines were added to the ledger.<\/span><\/p><p><span style=\"font-weight: 400;\">However, in the\u00a0 21st century, that way of thinking simply won\u2019t do the trick. Today, success is less about making that single sale, and much more about ensuring the value of your promise over the customer\u2019s lifetime to promote greater retention and repeat sales.<\/span><\/p><p><span style=\"font-weight: 400;\">Why? The answer is two-fold. The first reason is because the more you sell, the more you make. And the more you sell to the same customer, the greater the profit you make on each single sale. After all, it costs <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"><span style=\"font-weight: 400;\">5 times more <\/span><\/a><span style=\"font-weight: 400;\">to attract a new customer than it does to retain an existing one. As such, selling the big-picture &#8211; company value &#8211; rather than on individual offering, is the future-forward way to promote successful sales enablement and a beefier bottom line.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a8a6f elementor-widget elementor-widget-image\" data-id=\"11a8a6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-15-2-1024x597.png\" class=\"attachment-large size-large wp-image-3107\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-15-2-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-15-2-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-15-2-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-15-2.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a70cf elementor-widget elementor-widget-text-editor\" data-id=\"b4a70cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Second, modern-day customers are increasingly more inclined to buy access to products (or services) instead of ownership. Customers do not commit to the product at the time of the sale. Instead, they sample the product experience before deciding whether to keep paying for access, taking into account their own high standards and the competition\u2019s ever-evolving offering.. They can and do make demands, and they do not hesitate to go elsewhere if they are not satisfied.<\/span><\/p><p><i><span style=\"font-weight: 400;\">According to <\/span><\/i><a href=\"https:\/\/www.luxurytraveladvisor.com\/running-your-business\/stats-74-percent-americans-prioritize-experiences-over-products\"><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, \u201ca staggering 74 percent of Americans prioritize experiences over products. The focus on experiences is closely related to the growth of the sharing \u2026 economy. Why pay for a taxi when you can meet someone new riding in an Uber? \u2026\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">And the magazine isn\u2019t just referring to millennials.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cAs many Baby Boomers enter retirement, they fall into the \u201cless is more\u201d mentality and put more value on relationships and experiences than things. Clearly, this isn\u2019t a trend that will be going away any time soon.\u201d <\/span><\/i><i><span style=\"font-weight: 400;\">1<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">These findings led Gartner to declare that <\/span><i><span style=\"font-weight: 400;\">\u201cBy 2020, more than 80% of software vendors will change their business model from traditional license and maintenance to subscription.\u201d <\/span><\/i><i><span style=\"font-weight: 400;\">2<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b728a6a elementor-widget elementor-widget-image\" data-id=\"b728a6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-16-2-1024x597.png\" class=\"attachment-large size-large wp-image-3117\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-16-2-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-16-2-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-16-2-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-16-2.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf29d9 elementor-widget elementor-widget-text-editor\" data-id=\"2cf29d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Rule 1: An example<\/strong><\/p><p><span style=\"font-weight: 400;\">Microsoft used to sell Microsoft Office \u201895 as a set of disks that you owned and could use forever. You could choose to buy a new version every 2-3 years, or simply continue to use the old one. Today, Microsoft sells its Office software as a service. You buy a monthly subscription, granting you access to the latest version, with no commitment required.<\/span><\/p><p><span style=\"font-weight: 400;\">Bear in mind: when Microsoft sold you the disk, it recovered its investment and profit at that instant. Today, the investment and approach differs, as does the time in which profit is recouped. To solidify their earnings, companies like Microsoft have a vested interest in maximizing their customers\u2019 experience, so that they continue to buy for the long-term.<\/span><\/p><p><strong>Rule 1: Not just for software<\/strong><\/p><p><span style=\"font-weight: 400;\">While this concept is intuitive for products like software, it can also be applied to other offerings. Take the car rental industry for example. While in the past, those wishing to use a car for just a few days were required to enter a long-term rental or purchase contract, today, a car can be rented from a vehicle sharing service with the click of a button. Or, you can forgo the driving experience altogether, in favor of\u00a0 door-to-door ride services like Uber or Lyft.<\/span><\/p><p><span style=\"font-weight: 400;\">Another example is the music consumption industry. Remember when people ran out to buy their favorite artist\u2019s new album? Today, services like <\/span><a href=\"https:\/\/www.spotify.com\/\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\"> enable you to add any song you want to any playlist for a small monthly fee. Don\u2019t like the song? Get rid of it. Don\u2019t like Spotify? You can easily transfer your lists to <\/span><a href=\"https:\/\/www.apple.com\/apple-music\/\"><span style=\"font-weight: 400;\">Apple Music <\/span><\/a><span style=\"font-weight: 400;\">or <\/span><a href=\"https:\/\/www.pandora.com\/\"><span style=\"font-weight: 400;\">Pandora<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The future is access \u2013 customers like knowing that they can opt out anytime they want. As a sales agent, it\u2019s your responsibility to ensure that their experience is so great, they can\u2019t help but become lifelong family members.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c116f elementor-widget elementor-widget-heading\" data-id=\"b1c116f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rule #2: Promise to meet their expectations\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ed352 elementor-widget elementor-widget-text-editor\" data-id=\"c6ed352\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><em>You\u2019re not closing a deal; you are making a promise <\/em><\/strong><\/p><p><span style=\"font-weight: 400;\">Sales used to be simple. Make a pitch, reel customers in, close the deal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But the evolution of customer demands has forced the sale to become a means, a promise, rather than the end it used to be. Customer retention now plays a major part in determining your company\u2019s long-term bottom line and viability. Your ability to keep your promise of continued value will shape your ability to keep your customers coming ba<\/span><span style=\"font-weight: 400;\">ck for more.<\/span><\/p><p><strong>It&#8217;s all about costumer expectations<\/strong><\/p><p><span style=\"font-weight: 400;\">Thanks to the internet and advances in digital media and devices, information is everywhere and readily accessible. Customers are learning more and making more information-based purchasing decisions. This knowledge leads them to expect more of any business with which they transact.<\/span><\/p><p><span style=\"font-weight: 400;\">Gone are the days where customers waltzed into car dealerships and let the salespeople tell them which car they would be taking home. Today\u2019s customers go online research before conducting any business to business (B2B) or business to customers sales (B2C).<\/span><\/p><p><strong>What informs customer expectations?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444a97b elementor-widget elementor-widget-text-editor\" data-id=\"444a97b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">\u00a0\u201cGartner analyzed 1,100 B2B customers to understand what drives continuing or expanding customer relationships with an existing supplier. The strongest driver of account growth turns out to be the <\/span><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-keynote-key-b2b-sales-customer-self-confidence\/\"><span style=\"font-weight: 400;\">confidence customers<\/span><\/a><span style=\"font-weight: 400;\"> have in themselves and their ability to make good buying decisions. Customer decision confidence drives 2.6 times the likelihood of a high-quality account growth purchase.\u201c<\/span> <sup>3<\/sup><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737217a elementor-widget elementor-widget-text-editor\" data-id=\"737217a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u00a0A crucial statistic from Podium shows the preparedness and knowledge of consumers:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5dba8 elementor-widget elementor-widget-image\" data-id=\"8d5dba8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"543\" height=\"339\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/ttt.jpg\" class=\"attachment-large size-large wp-image-1013\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/ttt.jpg 543w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/ttt-300x187.jpg 300w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7e957 elementor-widget elementor-widget-text-editor\" data-id=\"1b7e957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before customers buy, they want to feel confident that they know everything they can about the product and its value. They research online and read many reviews to gain a sense of whether the product provides the advertised value, and how reliable the product support services may be. If these expectations are met post-purchase, customers are more likely to return and make additional purchases down the line. And they will publish and create reviews that fuel these expectations within new prospective customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c298d31 elementor-widget elementor-widget-heading\" data-id=\"c298d31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meet their expectations\u2026 or else!\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc9975 elementor-widget elementor-widget-text-editor\" data-id=\"dbc9975\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you don\u2019t keep your brand promise, your customers will seek an alternative provider who will. A <\/span><span style=\"font-weight: 400;\">2011 study across the largest industries found that technological innovation encouraged 40% of people to switch brands based on how easy the process was. Today, that number has climbed to 70%. In the USA and UK<\/span><span style=\"font-weight: 400;\">4. <\/span><span style=\"font-weight: 400;\">After all,<\/span> <span style=\"font-weight: 400;\">switching brands from <\/span><a href=\"https:\/\/www.att.com\/\"><span style=\"font-weight: 400;\">AT&amp;T<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.verizon.com\/\"><span style=\"font-weight: 400;\">Verizon<\/span><\/a><span style=\"font-weight: 400;\"> or from <\/span><a href=\"https:\/\/aws.amazon.com\/\"><span style=\"font-weight: 400;\">Amazon Web Services<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.godaddy.com\/\"><span style=\"font-weight: 400;\">Go Daddy<\/span><\/a><span style=\"font-weight: 400;\">, has never been easier.<\/span><\/p><p><span style=\"font-weight: 400;\">How do you go about keeping your promises? You guessed it\u2026 the answer lies in rule number three, the hardest change for most companies to effectively make and where <\/span><a href=\"https:\/\/vayomar.com\/\"><span style=\"font-weight: 400;\">Vayomar<\/span><\/a><span style=\"font-weight: 400;\"> excels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe77d2 elementor-widget elementor-widget-heading\" data-id=\"5fe77d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rule #3: Build your village and leverage it to enable more sales\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e45fdf elementor-widget elementor-widget-text-editor\" data-id=\"0e45fdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The single salesman approach is extinct. The time to create a <\/span><a href=\"https:\/\/vayomar.com\/sales-enablement\/\"><span style=\"font-weight: 400;\">sales enablement<\/span><\/a><span style=\"font-weight: 400;\"> solution that comprises a village of pre-sales engineers, delivery, customer service reps, marketing agents, and mid-level managers to create a circle of trust with all of your customers is now.<\/span><\/p><p><span style=\"font-weight: 400;\">Before you can\u00a0 acquire and retain a new customer, you must first identify the long-term value they seek, even after they\u2019ve already bought\u00a0 your product.<\/span><\/p><p><span style=\"font-weight: 400;\">In today\u2019s world, technological evolution and competition move quickly. Products become obsolete at a faster pace, so building your strategy on having the hottest tech on the market on any given day is not likely to meet the test of time.<\/span><\/p><p><span style=\"font-weight: 400;\">Teamwork and sales consulting can play a key role in increasing sales. For example, when shopping at <\/span><a href=\"https:\/\/www.bestbuy.com\/\"><span style=\"font-weight: 400;\">Best Buy<\/span><\/a><span style=\"font-weight: 400;\">, it is common to find a salesperson on the floor who is assisted by a <\/span><a href=\"https:\/\/www.samsung.com\/us\/\"><span style=\"font-weight: 400;\">Samsung<\/span><\/a><span style=\"font-weight: 400;\"> technical representative who advises customers\u00a0 interested in buying a mobile device product.<\/span><\/p><p><span style=\"font-weight: 400;\">The way you measure success needs to change from counting overall sales or AR (annual revenues) to understanding how to emphasize ARR (annual recurrent revenues). The growth of recurrent revenue can make the difference between closing another round of investment or not, and will be a key factor that drives executive decisions.<\/span><\/p><p><span style=\"font-weight: 400;\">It takes a village to promote successful sales that carry lifetime value. There\u2019s no glory in going at it alone.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c407e5d elementor-widget elementor-widget-heading\" data-id=\"c407e5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do successful companies close more sales? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e4504 elementor-widget elementor-widget-text-editor\" data-id=\"25e4504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><p><span style=\"font-weight: 400;\">They understand a key aspect of<\/span><a href=\"https:\/\/vayomar.com\/about\/#core_value\"><span style=\"font-weight: 400;\"> Vayomar\u2019s philosophy<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">everyone <\/span><\/i><span style=\"font-weight: 400;\">in the company is part of the sales solution, not just the sales department.<\/span><\/p><p><a href=\"https:\/\/www.netflix.com\/\"><span style=\"font-weight: 400;\">Netflix<\/span><\/a><span style=\"font-weight: 400;\">, Spotify, and mindfulness apps, such as <\/span><a href=\"https:\/\/www.calm.com\/\"><span style=\"font-weight: 400;\">Calm<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.headspace.com\/\"><span style=\"font-weight: 400;\">Headspace<\/span><\/a><span style=\"font-weight: 400;\">, constantly engulf you with an invisible team that keeps their product relevant and accessible, while improving your user experience without you needing to ask them for anything. For example, when Covid-19 forced everyone to distance themselves, Netflix\u2019s research showed that people wanted a way to watch programs together, remotely. For a short time, they offered collective viewing parties to provide their customers with a family experience. It was a heavy financial investment that will see Netflix add to its lifelong family. Within a week, Netflix, a subscription\/access-based product, was able to push out an update that demonstrated its attention to its audience\u2019s unique, time-sensitive needs. And this sentiment was felt by its customers, on conscious and unconscious levels.<\/span><\/p><p><span style=\"font-weight: 400;\">Other ways trust is instilled include UX design(Netflix), delivery method (Amazon), and community feel (Calm and Headspace).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This value realization over the product\u2019s lifetime is sales enablement at its finest.<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbcbf1 elementor-widget elementor-widget-image\" data-id=\"9fbcbf1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Sales-Enablement-Vayomars-holistic-approach-1-1024x576.png\" class=\"attachment-large size-large wp-image-4041\" alt=\"Sales Enablement - Vayomar&#039;s holistic approach (1)\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Sales-Enablement-Vayomars-holistic-approach-1-1024x576.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Sales-Enablement-Vayomars-holistic-approach-1-300x169.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Sales-Enablement-Vayomars-holistic-approach-1-768x432.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Sales-Enablement-Vayomars-holistic-approach-1.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0151ac elementor-widget elementor-widget-heading\" data-id=\"d0151ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let Vayomar be part of YOUR village\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96444fc elementor-widget elementor-widget-text-editor\" data-id=\"96444fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since 2003, Vayomar has amassed vast experience as a sales consultant. But while we have seen shifts in the approach to sales, and the incorporation of customer success and other functions in the value chain, we haven\u2019t seen enough of this understanding integrated into sales enablement programs. For this reason, Vayomar has made significant advances in creating sales enablement programs that make sure the R in ARR is addressed. We understand how hard this is and we, like Netflix, quickly understood what executives seek and remain attentive to their needs, during Covid-19 and beyond.<\/span><\/p><p><i><span style=\"font-weight: 400;\">We told you we wanted to sell you something, didn\u2019t we?<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Sales solutions strategies have undergone immense changes over the years, and your company\u2019s approach to sales enablement needs to adapt to an ever-evolving market. You want to ensure your company is ready for the new world of value realization.<\/span><\/p><p><span style=\"font-weight: 400;\">These three rules are just the tip of the iceberg. Vayomar will make sure you are ready.<\/span><\/p><p><span style=\"font-weight: 400;\">We built our own village, now let us join yours and share the wealth.<\/span><\/p><p>\u00a0<\/p><p><strong>To watch a webinar about that session click <a href=\"https:\/\/vayomar.com\/webinar-sale-materials\/\">HERE\u200b<\/a><\/strong><\/p><p><i><span style=\"font-weight: 400;\">References:<\/span><\/i><\/p><ol><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/01\/02\/nownership-no-problem-an-updated-look-at-why-millennials-value-experiences-over-owning-things\/#5122b9c522fc.\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/moving-to-a-software-subscription-model\/\"><span style=\"font-weight: 400;\">Garter<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/what-sales-should-know-about-modern-b2b-buyers\/\"><span style=\"font-weight: 400;\">Garter<\/span><\/a><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/aitkensmedia.com\/why-do-people-switch-brands\/\">Aitkensmedia<\/a><\/span><\/li><\/ol><ol><li style=\"list-style-type: none;\">\u00a0<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-228316ee\" data-id=\"228316ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc270e2 elementor-widget elementor-widget-heading\" data-id=\"fc270e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you liked this article, you may find these interesting as well:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f69e34 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"20f69e34\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15477 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/winter-is-coming\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"251\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2023\/01\/2345455-300x251.png\" class=\"attachment-medium size-medium wp-image-15511\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2023\/01\/2345455-300x251.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2023\/01\/2345455-768x644.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2023\/01\/2345455.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/winter-is-coming\/\" >\n\t\t\t\tWinter is coming &#8211; Strategies that can help you grow even during the budgetary policies of a recession\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ariel Halevi | 12 minutes They\u2019re cutting your budget and telling you that they still expect you to meet your goals. 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Massive resignations,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/dealing-with-post-covid-employment-disorder-a-different-approach-to-the-current-workforce-crisis\/\" aria-label=\"Read more about Dealing with Post-Covid Employment Disorder \u2013 A Different Approach to the Current Workforce Crisis\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13289 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/the-invisible-glue\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"175\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4-300x175.png\" class=\"attachment-medium size-medium wp-image-13296\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/the-invisible-glue\/\" >\n\t\t\t\tHow Healthy is Your Organization\u2019s \u201cInvisible Glue?\u201d\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ariel Halevi | 10 minutes Imagine the day Antonie Philips van Leeuwenhoek looked through his innovation\u2019s lens and became the first human being to see<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/the-invisible-glue\/\" aria-label=\"Read more about How Healthy is Your Organization\u2019s \u201cInvisible Glue?\u201d\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12910 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/3-ways-to-adapt-to-the-post-covid-employment-reality\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"175\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21-300x175.png\" class=\"attachment-medium size-medium wp-image-12913\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/3-ways-to-adapt-to-the-post-covid-employment-reality\/\" >\n\t\t\t\t3 Ways to Adapt to the Post-Covid Employment Reality\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ariel Halevi | 5 minutes As we have seen, time and time again, each new wave and variant of the Covid-19 virus is followed by<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/3-ways-to-adapt-to-the-post-covid-employment-reality\/\" aria-label=\"Read more about 3 Ways to Adapt to the Post-Covid Employment Reality\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12797 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/5-tips-to-help-you-survive-the-current-battle-for-talent-and-thrive\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"175\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1-300x175.png\" class=\"attachment-medium size-medium wp-image-12803\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/5-tips-to-help-you-survive-the-current-battle-for-talent-and-thrive\/\" >\n\t\t\t\t5 Tips to Help You Survive the Current Battle for Talent &#8211; and Thrive\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ariel Halevi | 9 minutes While the working world continues to adapt to the post-Covid era, many companies find themselves in the midst of a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/5-tips-to-help-you-survive-the-current-battle-for-talent-and-thrive\/\" aria-label=\"Read more about 5 Tips to Help You Survive the Current Battle for Talent &#8211; and Thrive\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92d4271 elementor-section-stretched elementor-section-full_width elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"92d4271\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1dc31152\" data-id=\"1dc31152\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ff15bf elementor-widget elementor-widget-heading\" data-id=\"23ff15bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DID YOU FIND THIS ARTICLE USEFUL? SPREAD THE WORD!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-579d28f\" data-id=\"579d28f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ab52672 elementor-section-stretched elementor-section-full_width elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"7ab52672\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33ad49f9\" data-id=\"33ad49f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44617e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44617e8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-df52709\" data-id=\"df52709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91e6121 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-share-buttons--skin-gradient elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"91e6121\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11998612\" data-id=\"11998612\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f7c7097 elementor-section-stretched elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"2f7c7097\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5af0a5c6\" data-id=\"5af0a5c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2930f14f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2930f14f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-47dc2878\" data-id=\"47dc2878\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57def102 elementor-widget elementor-widget-heading\" data-id=\"57def102\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SHARE IT NOW:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5c8223 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-share-buttons--align-center elementor-share-buttons--skin-gradient elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"4d5c8223\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-202c32e\" data-id=\"202c32e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79a8288a\" data-id=\"79a8288a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales solutions need to evolve to meet the demands of a new world of value realization, where customer retention plays an increasing major role in determining of your company\u2019s long-term bottom line and viability requires you to re-evaluate your sales strategies. Today\u2019s blog post presents key guidelines that apply to sales enablement and decision-making, which will help you reorient your mindset from old to new.<\/p>\n","protected":false},"author":13,"featured_media":1031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[22,28],"tags":[25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Rules for successful Sales Enablement in a Changing World - Vayomar<\/title>\n<meta name=\"description\" content=\"Sales Enablement takes in mind that the new world requeres new sales methos and approch. read more about our 3 rules for sales enallement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vayomar.com\/sales-enablement-is-the-new-renewed-method-of-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Rules for successful Sales Enablement in a Changing World - Vayomar\" \/>\n<meta property=\"og:description\" content=\"Sales Enablement takes in mind that the new world requeres new sales methos and approch. read more about our 3 rules for sales enallement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vayomar.com\/sales-enablement-is-the-new-renewed-method-of-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Vayomar\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-14T19:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-13T14:24:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/08\/Untitled-design-2020-08-14T225003.786.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"aviv\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"aviv\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vayomar.com\/sales-enablement-is-the-new-renewed-method-of-sale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vayomar.com\/sales-enablement-is-the-new-renewed-method-of-sale\/\"},\"author\":{\"name\":\"aviv\",\"@id\":\"https:\/\/vayomar.com\/#\/schema\/person\/98937a46fcdf8a3bc06f0c2e27059821\"},\"headline\":\"3 Rules for successful Sales Enablement in a Changing World\",\"datePublished\":\"2020-08-14T19:24:49+00:00\",\"dateModified\":\"2021-09-13T14:24:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vayomar.com\/sales-enablement-is-the-new-renewed-method-of-sale\/\"},\"wordCount\":2124,\"publisher\":{\"@id\":\"https:\/\/vayomar.com\/#organization\"},\"keywords\":[\"Original\"],\"articleSection\":[\"Read\",\"Vayomar\u2019s Original Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vayomar.com\/sales-enablement-is-the-new-renewed-method-of-sale\/\",\"url\":\"https:\/\/vayomar.com\/sales-enablement-is-the-new-renewed-method-of-sale\/\",\"name\":\"3 Rules for successful Sales Enablement in a Changing World - 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