{"id":4057,"date":"2020-11-26T12:54:18","date_gmt":"2020-11-26T12:54:18","guid":{"rendered":"https:\/\/vayomar.com\/?p=4057"},"modified":"2021-06-08T00:51:44","modified_gmt":"2021-06-08T00:51:44","slug":"value-oriented-thinking-how-you-can-give-your-customers-what-they-really-want","status":"publish","type":"post","link":"https:\/\/vayomar.com\/value-oriented-thinking-how-you-can-give-your-customers-what-they-really-want\/","title":{"rendered":"Value-oriented Thinking: How You Can Give Your Customers What They Really Want"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4057\" class=\"elementor elementor-4057\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f5fbcb3 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4f5fbcb3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32cd44a8\" data-id=\"32cd44a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25fbe723 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"25fbe723\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-666a9b8b\" data-id=\"666a9b8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-571b51e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"571b51e\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/elementor\/thumbs\/Untitled-design-45-plbsxzowlanytye5s24zod87tet36778c4qpggr0kg.png\" title=\"lamp\" alt=\"lamp\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d3b397c elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d3b397c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6878aa12\" data-id=\"6878aa12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284bb3c9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"284bb3c9\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Value-oriented Thinking: How You Can Give Your Customers What They Really Want<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e90993f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e90993f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-32a12f92\" data-id=\"32a12f92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32d72c56 elementor-widget elementor-widget-image\" data-id=\"32d72c56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/10\/Untitled-design-2020-10-23T174436.830.png\" class=\"attachment-large size-large wp-image-3556\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/10\/Untitled-design-2020-10-23T174436.830.png 800w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/10\/Untitled-design-2020-10-23T174436.830-300x300.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/10\/Untitled-design-2020-10-23T174436.830-150x150.png 150w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/10\/Untitled-design-2020-10-23T174436.830-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-49593aab\" data-id=\"49593aab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0c97a8 elementor-widget elementor-widget-heading\" data-id=\"f0c97a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NzkxLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">Yaron Zukerman Chayat\n | <\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a4ace2 elementor-widget elementor-widget-heading\" data-id=\"34a4ace2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Senior consultant<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f6822c5\" data-id=\"f6822c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4495355c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"4495355c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-34617a7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/vayomar.com\/2020\/11\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 26, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4f85931\" data-id=\"4f85931\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21514cc6 elementor-widget elementor-widget-heading\" data-id=\"21514cc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">|      7 minutes <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2591c973 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2591c973\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1abb52c7 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1abb52c7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-327299b5\" data-id=\"327299b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b830a60 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"b830a60\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let&#8217;s <span style=\"font-weight: 400;\">play a little game. Imagine that you\u2019ve found a magic lamp and inside it &#8211; a genie. Like in all great fairy tales, your genie decides to grant you a single, special wish. It could be anything your heart desires. What would it be?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Take a moment and think about it.<\/span><\/p><p><span style=\"font-weight: 400;\">Why are we playing this game? Good question!<\/span><\/p><p><span style=\"font-weight: 400;\">I find that imagining scenarios like this one are great ways to kick off consultation processes. As such, it is one I ask the managers with whom I meet on a regular basis.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, what would you wish for?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c1a0a4 elementor-widget elementor-widget-image\" data-id=\"22c1a0a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-46-1024x597.png\" class=\"attachment-large size-large wp-image-4064\" alt=\"wish\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-46-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-46-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-46-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-46.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23a649 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"d23a649\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now, I\u2019m sure you can guess what some of those managers might have answered. For the most part, they tend to fall into three of the following categories:\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Answer 1 \u2013 I would wish for lots of money<\/span><\/p><p><span style=\"font-weight: 400;\">Answer 2 \u2013 I\u2019d wish for luxury transportation, such as a sports car, yacht, or private jet<\/span><\/p><p><span style=\"font-weight: 400;\">Answer 3 \u2013 I\u2019d wish to tour the world with the people I love most<\/span><\/p><p><span style=\"font-weight: 400;\">Keeping in mind that the end-goal or desired outcome of being granted any wish is happiness and wellbeing, do you think that granting the common wishes mentioned above could ever fully achieve this goal?<\/span><\/p><p><span style=\"font-weight: 400;\">I think not.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ceab5 elementor-widget elementor-widget-heading\" data-id=\"68ceab5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A means to an end\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a439f79 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"a439f79\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Happiness from singular things or even experiences is fleeting. To achieve lasting satisfaction, additional measures must always be taken. Take the person granted Wish #1 for example, the guy that asked to be surrounded by riches. Would the mere possession of money make him happy? Highly unlikely. He will more likely feel enticed to spend it but torn by the fact that as soon as the bills and coins leave his hands, they are gone forever. When asked what the possession of money would give him, he and most other people are wont to say that they would buy a big house, a new 100-inch TV, or other big-ticket items.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Should he save, or should he spend? The stress of it all could very well be his undoing, when what he really wanted in the first place was a <\/span><b>resource <\/b><span style=\"font-weight: 400;\">capable of providing him with what he <\/span><b>really<\/b><span style=\"font-weight: 400;\"> wants: things and comfort.<\/span><\/p><p><span style=\"font-weight: 400;\">The same goes for the person who asked for the sports car (unless it is a specific car that has been his childhood dream). The car serves as a status symbol, enabling him to show up to wherever it is he wants to go in style and make an entrance. It can also be a statement of power, embodied by the ability to drive really fast. Again, the \u201cwisher\u201d is not wishing for an outcome but asks for a <\/span><b>solution<\/b><span style=\"font-weight: 400;\"> to achieve an unspecified end-goal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It may sound surprising but most of the answers to my little game fall in this solution category. People wish for a means to an end, not the end itself.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2e50a elementor-widget elementor-widget-image\" data-id=\"6b2e50a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-48-1024x597.png\" class=\"attachment-large size-large wp-image-4067\" alt=\"want\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-48-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-48-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-48-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-48.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239592b elementor-widget elementor-widget-heading\" data-id=\"239592b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What people really want\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7283a5d elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"7283a5d\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To sum this short exercise, people often find it hard to articulate what they really want in life. Instead of describing the end-goal or value they desire, they turn to concrete terms or physical objects that can help them get there on their own, such as asking for money instead of asking for the things they will buy with that money).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s wake up from our little reverie. Why is this exercise so important? Why do I like using it with my managers? The answer is simple: if you\u2019re in sales or work as a service provider, you must understand that you are the <\/span><b>Genie<\/b><span style=\"font-weight: 400;\"> and it is you job to fulfill your customers\u2019 real wishes, by providing them with value \u2013 not just the middle-of-the-road wishes with which you\u2019re approached! <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f47abd1 elementor-widget elementor-widget-heading\" data-id=\"6f47abd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s talk value. REAL value. And let\u2019s orient all of our business thinking around it.\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e88ce elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"c1e88ce\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today\u2019s world, fulfilling wishes or providing the correct value is more important than ever! Sales used to be transactional, but has since shifted to be more access based, to enable customers to gain better value for their money \u2013 exactly what we are talking about!<\/span><\/p><p><span style=\"font-weight: 400;\">Take Microsoft as an example. Let\u2019s say that I sold you Microsoft Office software a few years ago. This meant that at the time of the sale, Microsoft received all the money from the sale and you, the buyer, received ownership of a copy of their software. We then went our separate ways until, lo and behold, Microsoft puts out a new, more innovative version of their software, making the version in your possession more-or-less obsolete. To keep up\u00a0 with the times, you would need to keep buying new versions, every time they are released. It is a vicious cycle in which you are constantly spending hefty lump sums, and the value of your purchase is fleeting.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Frustrating, isn\u2019t it?<\/span><\/p><p><span style=\"font-weight: 400;\">Times have changed. Now when you purchase Microsoft Office, you buy access or a subscription, not ownership.\u00a0 Now you pay a (lower) monthly fee, and Microsoft has to work extra hard to provide you with continuous value and upgrades to make those payments worth your while, so you don\u2019t leave them for another provider. In fact, if you do not see the value in their offering within two months and decide to bounce, Microsoft probably did not recoup any of their investment from your payments.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ee74d elementor-widget elementor-widget-heading\" data-id=\"97ee74d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The take-home message \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dde16 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"22dde16\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To retain your users over time, you must deliver the value they need from a product or service like the one you have on offer. Fail to fulfill and you run the risk that they\u2019ll cancel their subscription and head over to your competition.<\/span><\/p><p><span style=\"font-weight: 400;\">But how?<\/span><\/p><p><span style=\"font-weight: 400;\">To provide value, you must understand your customers\u2019 wishes or end-goals, even if what they\u2019re asking you for is really just a means to that end, like in the example with the genie.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7efb454 elementor-widget elementor-widget-image\" data-id=\"7efb454\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-47-1024x597.png\" class=\"attachment-large size-large wp-image-4066\" alt=\"offer\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-47-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-47-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-47-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2020\/11\/Untitled-design-47.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30073a7 elementor-widget elementor-widget-heading\" data-id=\"30073a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Vayomar can help\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-681e1fe elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"681e1fe\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At Vayomar, we have developed a methodology that is designed to solve this exact issue. We call it \u201cvalue-oriented communication, \u201ca model that enables us to start seeing the world through the eyes of our customers and their desired goals \u2013 and help you change your perspective as well.<\/span><\/p><p><span style=\"font-weight: 400;\">The model is comprised of four building blocks, each representing a different area of focus:<\/span><\/p><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Value (desired outcome) \u2013 Discovering the end-goal they are trying to achieve.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obstacles \u2013 What prevents them from achieving their end goals?\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Solutions &#8211; Different methods that can overcome any obstacle, and help you provide real value.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resources \u2013 What you need to execute your chosen solution.\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">For every interaction with our customers, we try to categorize, each raised \u201crequest\u201d or \u201cneed\u201d so that they fall into one of the model\u2019s four building blocks.\u00a0 If what we learn isn\u2019t an end-goal, it is our job to keep asking highly-focused questions until the bigger picture becomes clear.<\/span><\/p><p><span style=\"font-weight: 400;\">At Vayomar, we work with many large, international IT companies whose customers tend to ask for the automation of different process they use. The easiest thing for those IT companies to do is simply supply what their customers demand.\u00a0 However, our value model helps us help them understand that automation is a <\/span><b>Solution, a means to their end<\/b><span style=\"font-weight: 400;\">. Do they need automation to speed up a process? Or maybe to eliminate human error? What is the desired outcome?<\/span><\/p><p><span style=\"font-weight: 400;\">Understanding when an ask is a means versus when one is an end-goal can promote the successful completion of any project and ensure that the customer is truly happy. Doing so is the key to promoting real, long-term value that encourages retention and a better bottom line. After all, the information your receive will shape the <\/span><b>solution<\/b><span style=\"font-weight: 400;\"> you ultimately provide.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73e660 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"e73e660\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Want to give more customers what they <\/b><b><i>really<\/i><\/b><b> want? <\/b><a href=\"https:\/\/vayomar.com\/contact-us\/https:\/vayomar.com\/contact-us\/\"><b>Contact us<\/b><\/a><b> to learn how we can help you achieve value-oriented thinking today!<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ce9b380\" data-id=\"5ce9b380\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e6e977d elementor-widget elementor-widget-heading\" data-id=\"6e6e977d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you liked this article you may find these interesting as well:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500661b elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"500661b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15477 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/winter-is-coming\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"251\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2023\/01\/2345455-300x251.png\" class=\"attachment-medium size-medium wp-image-15511\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2023\/01\/2345455-300x251.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2023\/01\/2345455-768x644.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2023\/01\/2345455.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/winter-is-coming\/\" >\n\t\t\t\tWinter is coming &#8211; Strategies that can help you grow even during the budgetary policies of a recession\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ariel Halevi | 12 minutes They\u2019re cutting your budget and telling you that they still expect you to meet your goals. Financial growth without budgetary<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/winter-is-coming\/\" aria-label=\"Read more about Winter is coming &#8211; Strategies that can help you grow even during the budgetary policies of a recession\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15189 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/4-weaknesses-of-executive-leadership-teams\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/07\/83793-300x183.png\" class=\"attachment-medium size-medium wp-image-15191\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/07\/83793-300x183.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/07\/83793-1024x624.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/07\/83793-768x468.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/07\/83793-1536x936.png 1536w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/07\/83793-2048x1248.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/4-weaknesses-of-executive-leadership-teams\/\" >\n\t\t\t\tFour Weaknesses of Executive Leadership Teams (ELT)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ariel Halevi | 10 minutes Senior executive leadership teams (ELT) operate in all sorts of companies, from hyper- growth startups that have reached \u201cunicorn\u201d status<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/4-weaknesses-of-executive-leadership-teams\/\" aria-label=\"Read more about Four Weaknesses of Executive Leadership Teams (ELT)\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13315 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/dealing-with-post-covid-employment-disorder-a-different-approach-to-the-current-workforce-crisis\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"175\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/WHAT-32-300x175.png\" class=\"attachment-medium size-medium wp-image-13322\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/WHAT-32-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/WHAT-32-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/WHAT-32-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/WHAT-32.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/dealing-with-post-covid-employment-disorder-a-different-approach-to-the-current-workforce-crisis\/\" >\n\t\t\t\tDealing with Post-Covid Employment Disorder \u2013 A Different Approach to the Current Workforce Crisis\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Photo by Parastoo Maleki on Unsplash Ariel Halevi | 5 minutes Over the past year, there\u2019s been a hiring and talent retention crisis. Massive resignations,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/dealing-with-post-covid-employment-disorder-a-different-approach-to-the-current-workforce-crisis\/\" aria-label=\"Read more about Dealing with Post-Covid Employment Disorder \u2013 A Different Approach to the Current Workforce Crisis\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13289 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/the-invisible-glue\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"175\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4-300x175.png\" class=\"attachment-medium size-medium wp-image-13296\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/02\/4.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/the-invisible-glue\/\" >\n\t\t\t\tHow Healthy is Your Organization\u2019s \u201cInvisible Glue?\u201d\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ariel Halevi | 10 minutes Imagine the day Antonie Philips van Leeuwenhoek looked through his innovation\u2019s lens and became the first human being to see<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/the-invisible-glue\/\" aria-label=\"Read more about How Healthy is Your Organization\u2019s \u201cInvisible Glue?\u201d\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12910 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/3-ways-to-adapt-to-the-post-covid-employment-reality\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"175\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21-300x175.png\" class=\"attachment-medium size-medium wp-image-12913\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-21.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/3-ways-to-adapt-to-the-post-covid-employment-reality\/\" >\n\t\t\t\t3 Ways to Adapt to the Post-Covid Employment Reality\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ariel Halevi | 5 minutes As we have seen, time and time again, each new wave and variant of the Covid-19 virus is followed by<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/3-ways-to-adapt-to-the-post-covid-employment-reality\/\" aria-label=\"Read more about 3 Ways to Adapt to the Post-Covid Employment Reality\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12797 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-read category-vayomars-original-content\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vayomar.com\/5-tips-to-help-you-survive-the-current-battle-for-talent-and-thrive\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"175\" src=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1-300x175.png\" class=\"attachment-medium size-medium wp-image-12803\" alt=\"\" srcset=\"https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1-300x175.png 300w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1-1024x597.png 1024w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1-768x448.png 768w, https:\/\/vayomar.com\/wp-content\/uploads\/2022\/01\/WHAT-13-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/vayomar.com\/5-tips-to-help-you-survive-the-current-battle-for-talent-and-thrive\/\" >\n\t\t\t\t5 Tips to Help You Survive the Current Battle for Talent &#8211; and Thrive\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ariel Halevi | 9 minutes While the working world continues to adapt to the post-Covid era, many companies find themselves in the midst of a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/vayomar.com\/5-tips-to-help-you-survive-the-current-battle-for-talent-and-thrive\/\" aria-label=\"Read more about 5 Tips to Help You Survive the Current Battle for Talent &#8211; and Thrive\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f814a50 elementor-section-stretched elementor-section-full_width elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"f814a50\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a021b56\" data-id=\"a021b56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34a24fb9 elementor-widget elementor-widget-heading\" data-id=\"34a24fb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DID YOU FIND THIS ARTICLE USEFUL? SPREAD THE WORD!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b021875\" data-id=\"6b021875\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a78f59c elementor-section-stretched elementor-section-full_width elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"3a78f59c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22fbbf16\" data-id=\"22fbbf16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2737de25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2737de25\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3f083693\" data-id=\"3f083693\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bf26e8 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-share-buttons--skin-gradient elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"6bf26e8\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a8fa42b\" data-id=\"2a8fa42b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7592188 elementor-section-stretched elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"7592188\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-448b43d4\" data-id=\"448b43d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e2ac022 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e2ac022\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21997830\" data-id=\"21997830\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1748d25b elementor-widget elementor-widget-heading\" data-id=\"1748d25b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SHARE IT NOW:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708f9d5b elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-share-buttons--align-center elementor-share-buttons--skin-gradient elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"708f9d5b\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53b70343\" data-id=\"53b70343\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62e8da6e\" data-id=\"62e8da6e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Let\u2019s play a little game. Imagine that you\u2019ve found a magic lamp and inside it &#8211; a genie. Like in all great fairy tales, your genie decides to grant you a single, special wish. It could be anything your heart desires. What would it be?  <\/p>\n","protected":false},"author":3,"featured_media":4062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[22,28],"tags":[25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Value-oriented Thinking: How You Can Give Your Customers What They Really Want - Vayomar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vayomar.com\/value-oriented-thinking-how-you-can-give-your-customers-what-they-really-want\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value-oriented Thinking: How You Can Give Your Customers What They Really Want - Vayomar\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s play a little game. 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