Carmit
Avidan-Shpalter

CEO

If a man is called to be a street sweeper, he should sweep streets even as a Michaelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well.

Martin Luther King, Jr.

About ME

When I was 10 years old, my mom told me that she had received a huge offer to run a bank branch. As a young and ambitious woman, it was a “once in a life time offer,” but she refused the offer. Her decision stemmed from her desire to raise me and my brother, then small kids. I remember the pain I felt when I heard this story and it shaped my character as a girl and as a woman. I’ve decided to live my life as an excellent businesswoman and also as an excellent mother and family woman – without compromising on the quality of “either of my hats.”
Throughout my life, I have embraced the “Yes we can!” mindset. Yes, we can set ambitious goals and achieve them despite challenges; It is my absolute belief that mindset is an immense force that pushes us toward our goals.
Henry Ford once said, “Whether you think you can, or you think you can’t – you’re right.”

But in my opinion, personal growth, by itself, lacks in potential if it impacts only the individual, if it’s not passed on and translated into doing good to others, to the community, and the world in which we live.
Serving as CEO of Vayomar is my life mission and passion. In my opinion, mindset management and interpersonal communication are immense forces we are carry with us everywhere we go – mindset determines our emotions, while interpersonal communication is the buffer through which we transfer our mindset and emotions to those around us. These two forces greatly influence our daily actions. Therefore, through my role, I have a sense of mission to empower the people around me to use these tools to bring good to others, to bring good to their business world, to those around us, to our kids, and to humanity as a whole.

My recommendations

Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg