Creativity, Inc.

You don’t have to be an animation lover to enjoy this book. What I loved about it were the powerful insights about effective management – especially one that addresses cultivating a powerfully productive culture of creativity and innovation. Another wonderful aspect of this book is the exposure to the incredible emotional rollercoaster the founders went through on their long path to greatness. It’s easy to look at the successful outcomes of great companies and individuals and think “it just happened” or was relatively easy. It rarely is! Seeing the difficulties they went through,  their failures and continuing uncertainty offers consolation and stands to strengthen any entrepreneur’s resolve to stay the course.

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