This ground-breaking, short and easy to digest book introduces an interpersonal approach to negotiations in their broadest form. It is an important foundation at the base of a powerful and productive philosophy of Win-Win. We see the insights in this book as relevant not only to formal, economically driven negotiations, but also to daily interactions between operational interfaces and key stakeholders. Some of the principles introduced in this book are incorporated into our “Value Orientation” methodology which is all about LISTENING FOR, THINKING ABOUT, COMMUNICATING and ACTING VALUE.
