Business development is the address. Personal development is the way
Shira Lee de-Beer is a Performance Coach with over 25 years of executive experience.
Shira specializes in working with senior executives who lead complex business systems as leaders navigating hyper-dynamic environments and challenging business and personal realities. Such leaders need sharp, clear objective thinking alongside a grounded, confidential partnership.
Her professional background includes leadership roles in large corporations, fast-growing startups, and relocation to the U.S, working at a Fortune 500 company. This diverse experience gives her a rich, nuanced understanding of business dynamics from early-phase growth to global scaling. She is particularly attuned to the challenges executives face at the top of the pyramid, where business, personal responsibility, and complexity converge.
Shira holds a BA in Psychology and an MBA in Business Administration. A lifelong learner, she continues to deepen her expertise through advanced programs from AI to systemic constellations and other therapeutic tools.
She is also a content creator, blogger, and the host of the podcast ROi Positive.
Shira works with executives through one-on-one sessions, executive team development, off-site design, and facilitation.
