The theories of this remarkable psychologist (along with his lifelong research partner Amos Tversky) are the closest thing I have found to real-life “Jedi Mind Tricks” with regards to the fields of interpersonal communication, persuasion and influence without authority. Read this book to discover some of the automatic rules that guide our intuitive decision-making. I recommend leaving behind judgment (such as “wow… we humans are so stupid”) and approaching this book the way you would the operational manual of a highly sophisticated machine. Oh yeah… and get comfortable when reading it – it’s not an “easy breezy” read.
