In our last post, we delved into what makes simulations such a powerful tool for managing necessary change in your sales org. and how to run them right. Today, we’re going to cover how to implement this knowledge and create truly impactful simulations. The biggest challenge rests in fitting the necessary training to the actual challenges we face when pitching sales, I.e. rolling out the training material while it’s still relevant, coordinating between, Sales, Marketing and Management to insert the company strategy in the training, an incorporating feedback from below.
Now, before you get yourself in a tizzy over the wealth of information and tasks at hand, know that you don’t have to go at it alone. In fact, you shouldn’t. After all, that’s what Sales Enablement (SE) units are for. Most leading organizations already have them in place and now it’s your turn to up your game.
But wait – there’s more. Even the SE unit needs a systematic way to make sure they’re hitting their targets, and a platform to convey this with one voice to the sales reps themselves. If you want a flexible, unified and future-proof training programme, you’ll need a vehicle that can carry the disparate KPIs, and it must do so fast enough to keep up with the rapidly-changing sales environment.